My magic word is differentiation! Be different than others, be special and take care for the unique identity of your company. Be different!
Do you have a clear brand definition and consider it to all your decisions? Do you know your brand equity and how to improve?
You Cant ignore your brand!
Positive brand equity enables you to charge a higher price for your product.
Positive brand equity can also help to expand your company through successful brand extensions and expansions.
Positive brand equity helps you to increase sales and revenues, and it can also help to reduce costs.
With a strong brand equity, you are also positioned for long-term success because consumers are more likely to forgive bumps in the road when they have deep emotional connections and loyalties to a brand.